Ad Optimisation for Meta & Google

Your ads, checked every hour. Fixes suggested before budget is wasted.

The AI Marketer continuously tracks Meta and Google campaigns, detects performance drift and recommends specific, explainable changes — applied in one click.

Weekly optimisation is too late

Creatives fatigue daily. Reviews happen weekly.

Auctions get expensive, audiences saturate and search terms drift — every day.

A human review once a week means a bad week has already happened. The AI Marketer reviews continuously and catches problems in hours.

What it monitors

Every signal that moves cost per lead

Signal Meta Google
Cost & efficiency CPM, CPC, CPL, cost per qualified lead, ROAS CPC, CPL, cost/conversion, ROAS, impression share
Creative health Frequency, CTR decay, fatigue, video hook rate Ad strength, asset ratings, RSA combinations
Audience & targeting Saturation, overlap, placement performance Search-term quality, negative gaps, PMax signals
Delivery Learning-phase exits, pacing, disapprovals Budget-limited campaigns, Quality Score, policy
Downstream quality Lead-to-qualified from CRM Offline conversions matched back to campaigns
Suggestion examples

This is what lands in your inbox

“'Scholarship Deadline' creative hit frequency 4.2; CTR down 41% week on week. Rotate in approved variant 3; cap frequency at 3.”

Creative fatigue

“Search term 'free mba distance': 63 clicks, 0 qualified leads. Add as a campaign-level negative.”

Wasted spend

“Ad Set 'Bengaluru 25–34': CPL 32% below average, 71% qualification. Raise daily budget ₹3,000 to ₹4,500.”

Scale a winner

“PMax asset group 'Executive MBA' has 2 low-rated headlines. 5 replacements drafted in your brand voice.”

Asset quality
Levers

What the AI Marketer can change, with your permission

  • Budget reallocationMove spend to the ad sets producing qualified leads.
  • Bid and strategy tuningAdjust targets as auction conditions move.
  • Creative rotationRetire fatigued assets and promote fresh variants.
  • Audience refinementExclusions, CRM-based lookalikes, geography and age.
  • Keyword hygieneNegatives, match types and search-term mining.
  • Landing-page alignmentKeep the page promise matched to the ad promise.

Control and access

Can the AI change my budget without asking?

Only if you allow it. By default every change needs approval; you can set an auto-apply threshold, for example budget shifts under ₹2,000 per day.

Which ad accounts can be connected?

Meta Ads Manager and Google Ads today, connected in minutes with account-level permissions. Other platforms on request.

How is reporting delivered?

A daily health summary, a weekly optimisation log of suggested, applied and resulting changes, and a monthly review. Every change is logged with who approved it.

Give your team an AI Marketer.

Bring one real objective to a 30-minute demo and watch the AI Marketer draft the plan while we talk.

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