Marketing Analytics

Numbers that say what to do next.

Campaign, channel and journey performance; cost per lead and per conversion; counsellor and rep productivity; revenue attribution — with the AI Marketer's narrative summary attached.

Capabilities

What you get

Campaign & channel performance

Compare Meta, Google and owned channels on the same conversion definition.

Cost per lead and per conversion

Down to the ad, the keyword and the creative.

Journey analytics

See which nurture steps move leads and which are ignored.

Team productivity

Counsellor and rep response times, call outcomes and conversion rates.

Revenue attribution

Admissions and deals traced back to the campaign that created them.

Narrative summaries

Scheduled reports that explain what happened, why, and what to do next.

Attribution

From ad click to attributed revenue

Because the campaign, the follow-up and the pipeline all sit in one platform, every admission or deal traces back to the creative that produced it.

From ad click to attributed revenue
The final step pushes revenue back to Meta and Google, so bidding optimises for what closes.
Cadence

Four reporting rhythms

A live dashboard answers 'what is happening', the weekly log answers 'what changed', and the monthly review answers 'what do we do next'.

Four reporting rhythms
Every report carries a narrative summary, not just a chart.

Give your team an AI Marketer.

Bring one real objective to a 30-minute demo and watch the AI Marketer draft the plan while we talk.

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