Your whole year's marketing budget, measured in one place.
Plan and track spend across every channel — online and offline — and see exactly which rupee brought in leads, admissions and sales.
Where did this year's marketing money go — and what did it bring back?
Most teams can answer that for Google and Meta. Few can answer it for newspaper ads, hoardings, education fairs, radio or events — so the annual budget gets decided by habit, not results.
The Performance & Budget Planner puts every channel on one plan, tracks spend against it month by month, and ties each lead back to where it came from.
Plan, spend and results for every channel
Annual budget plan
Set the year's budget, split it by channel, campaign and month, and lock it in.
Plan vs actual
See spend against plan for every channel as the year goes on, with alerts before you overspend.
Online channels
Google, Meta, LinkedIn, YouTube, email, WhatsApp and SMS — spend and results pulled in automatically.
Offline channels
Print, outdoor, radio, TV, events, fairs and seminars — log spend and capture their leads with QR codes, missed-call numbers and tracked forms.
Cost per result
Cost per lead, per qualified lead, per admission or sale, and ROI for each channel side by side.
Reallocation suggestions
The AI Marketer recommends moving budget from channels that underperform to those that deliver.
Every channel, the same yardstick
| Channel | Example | Measured by |
|---|---|---|
| Paid digital | Google Ads, Meta, LinkedIn | Automatic spend and lead sync |
| Owned channels | Email, WhatsApp, SMS, website | Message costs and tracked conversions |
| Print & outdoor | Newspaper ads, hoardings, flyers | QR codes, dedicated numbers, campaign codes |
| Events & fairs | Education fairs, seminars, roadshows | On-site lead capture into the CRM |
| Broadcast | Radio, TV, cinema | Missed-call numbers and landing pages |
Spend next year's budget on what actually worked
- No more guessworkDecide budgets with a full year of results, not last year's habits.
- One report for leadershipTotal spend, leads, admissions or sales and ROI — online and offline together.
- Catch overspend earlyMonthly pacing alerts show which channels are running ahead of plan.
- Connected to your CRMEvery lead carries its source, so results are counted right to the closed deal.
See your whole marketing year on one page.
Share last year's channels and spend in a 30-minute demo, and we will show you how the planner would have measured them.