Playbooks from campaigns we actually run.
Practical writing on AI marketing, admissions campaigns, WhatsApp nurturing and ad performance.
What an AI Marketer actually does
Not a chatbot bolted onto a dashboard. A layer that plans the campaign, writes it, runs it and keeps fixing it — with a human approving each step.
Read the article →Why your Meta CPL rises in week 3
The pattern is so consistent it is almost a schedule: strong week one, flat week two, and a cost per lead that climbs from day fifteen. Here is what is actually happening.
Read the article →The 5-channel nurture sequence that fills PG seats
A day-by-day sequence across WhatsApp, email, SMS, push and voice, built from admissions cycles we have run since 2015.
Read the article →Google Performance Max for admissions: a practical setup
PMax will spend an admissions budget quickly and quietly. Structured correctly, with qualified-lead conversions fed back, it is the cheapest source of applications we run.
Read the article →WhatsApp Business API for colleges: a setup guide
Verification, templates, opt-in and the shared inbox — everything an admissions office needs to go from personal WhatsApp to the official API.
Read the article →Stop reading about ad optimisation. Watch it.
Book a demo and bring one ad account — we will run the same checks the AI Marketer runs hourly.