Lead Nurturing Campaigns

Leads that get followed up convert. The AI Marketer makes sure every one does.

Behaviour-driven journeys across Email, WhatsApp, SMS, Push and Voice — designed by AI, personalised per lead, running 24×7.

Why nurturing decides ROI

Generating the lead is the expensive part. Losing it is the wasteful part.

Most teams reach a fraction of their leads in the first hour and stop after two attempts. The budget is already spent by then.

The AI Marketer follows up every lead on the right channel at the right time until it converts or clearly opts out.

What it designs

A journey, not a broadcast

Journey architecture

Branches for opened, clicked, replied or silent; application started or abandoned; demo booked or missed.

Channel sequencing

Instant WhatsApp acknowledgement, detailed email, SMS before deadlines, push for app users, a voice call when intent is high.

Message content

Every step drafted in your voice with personalisation and language variants.

Lead scoring

Engagement and profile signals decide who gets a human call and who stays on automation.

Timing intelligence

Send-time optimisation and frequency caps per channel.

Sales hand-off

Hot leads assigned to a counsellor or rep with a WhatsApp summary of the journey so far.

Example journey

PG admissions, from enquiry to enrolment

1

Day 0

Enquiry arrives. WhatsApp welcome with brochure, followed by a detailed email.

2

Day 1

SMS with the application link.

3

Day 3

Counsellor introduction on WhatsApp if no application has started.

4

Day 5

Push notification plus an FAQ email answering the common objections.

5

Day 7

Voice call for engaged leads, logged straight to the CRM.

6

Deadline −3

Urgency sequence on SMS and WhatsApp.

7

Post-application

Document and fee reminders until the seat is confirmed.

Programmes included

Seven journeys shipped with the platform

Programme Purpose
Welcome & qualification Acknowledge, qualify and route within minutes
Consideration Proof, comparisons, testimonials and FAQs
Application / demo drive Convert intent into action
Abandonment recovery Re-engage unfinished applications, forms and carts
Deadline & event Countdown sequences for admissions, webinars and offers
Re-engagement Wake dormant leads from earlier cycles
Retention, loyalty & alumni Onboarding, repeat enrolment, referrals and alumni offers

Give your team an AI Marketer.

Bring one real objective to a 30-minute demo and watch the AI Marketer draft the plan while we talk.

Chat on WhatsApp