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Performance Marketing
Practical writing on AI marketing, admissions campaigns, WhatsApp nurturing and ad performance.
Why your Meta CPL rises in week 3
The pattern is so consistent it is almost a schedule: strong week one, flat week two, and a cost per lead that climbs from day fifteen. Here is what is actually happening.
Read the article →Google Performance Max for admissions: a practical setup
PMax will spend an admissions budget quickly and quietly. Structured correctly, with qualified-lead conversions fed back, it is the cheapest source of applications we run.
Read the article →Stop reading about ad optimisation. Watch it.
Book a demo and bring one ad account — we will run the same checks the AI Marketer runs hourly.